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Web & Product Analytics

Choose between a compact website dashboard and event-based product analysis. The right approach depends on the decision you need to make, the data you can collect responsibly and the effort you can maintain.

tools found

5 tools found

Web & Product Analytics

Fathom Analytics

Fathom Analytics provides hosted website reporting with events, goals and campaign analysis.

Free plan
No
Platform
Web

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Web & Product Analytics

Matomo

Matomo provides website analytics through cloud hosting or a self-hosted installation.

Free plan
Yes
Platform
Web

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Web & Product Analytics

Mixpanel

Mixpanel analyzes product events to understand funnels, retention and user journeys.

Free plan
Yes
Platform
Web

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Web & Product Analytics

Plausible

Plausible focuses on a compact website-analytics dashboard and privacy-oriented measurement.

Free plan
Yes
Platform
Web

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Web & Product Analytics

PostHog

PostHog combines product analytics with session replay, feature flags and other development tools.

Free plan
Yes
Platform
Web

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What to decide before shortlisting

Choose between a compact website dashboard and event-based product analysis. The right approach depends on the decision you need to make, the data you can collect responsibly and the effort you can maintain.

Web analytics or product analytics?

Web analytics describes traffic and acquisition; product analytics follows meaningful actions and repeated use inside a product.

Does self-hosting make analytics free?

It can remove a software licence charge, but infrastructure, maintenance and data governance still require resources.

Why do two dashboards disagree?

Event definitions, consent, session rules, time zones and identity matching can differ. Compare the measurement setup first.

Questions, answered

Web analytics or product analytics?

Web analytics describes traffic and acquisition; product analytics follows meaningful actions and repeated use inside a product.

Does self-hosting make analytics free?

It can remove a software licence charge, but infrastructure, maintenance and data governance still require resources.

Why do two dashboards disagree?

Event definitions, consent, session rules, time zones and identity matching can differ. Compare the measurement setup first.

How should web & product analytics pricing be compared?

Use the same team size and workload; include add-ons, minimum seats and overage.

Does a documented feature work in every plan?

No. Verify the relevant edition and platform on the official product and pricing pages.

Can the catalogue guarantee regional access?

No. Confirm registration, payment, permitted use and support with the provider.